Anita Roddick was a leader with ethic and values, a well know business woman, which makes her strategy of business, with social responsibility,She died with her 64 years old, but let represented a huge sense of Relationship between companies and NGOs and companies and employees. She had an ecological sustainable business.
She did not use advertisements , only recommendations friend to friend. She was involved with social activism all over the world, her shops had an huge environmental concern.
http://www.stfrancis.edu/ba/ghkickul/stuwebs/bbios/biograph/anita.htm
2)
Morocco business are more like Arab and Mediterranean way. They normally use business attire, appointments should be schedule, the businesses normally operate Monday to Friday and the currency is the dirham.
3)
In my opinion,
Coca- cola and pepsi- cola are companies that don’t make visible changes in their products, but their image in the society is so strong like a brand that their products are considerable essential for people.
The advertisement of those brands are for all kind of people, for family, for teenagers, for Arabics, Americans, Russians., of course that the strategic of marketing is different for each country, but in the both companies we can find a commercial related to families as well commercial related to young people and parties.
4)
The alumni online system is program used by DCT, to provide the students all the information that we need, this program provide not only for the students, but also provides information to the ex-students, professors, staff, etc.
This is part of Knowledge management, once that is the kind of act that share information, and keep a connection between all members of DCT. Everybody can profit with this kind of management.
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